Casamigos
Competitive Spirits
The Ask:
The U.S. Open is one of the four Grand Slam tournaments in tennis held annually in New York City. The problem? Casamigos is not the official tequila brand sponsoring the event. So, how can Casamigos be part of the tennis conversation without mentioning the Open or the athletes competing in it?
The Insight:
There are so many celebrity-owned tequila brands— it’s almost comical.
The Idea:
Competitive Spirits is a star-studded tennis tournament for fans of tennis, tequila, and/or
sports-betting.
Art Director: Grecia Rivera
Art Director: Dahlia Sevy
Copywriter: Brandon Cho