Planet Fitness
Train for REAL Life
When we say training, most people imagine single-digit body fat percentages, a sub 6 minute mile, or bodies of Greek gods. But at Planet Fitness, our members train for something more meaningful— real life.
Train for REAL Life highlights the need for fitness in the day-to-day of regular people.
It’s not a dad bod. It’s a father figure.
Dads have a different type of fitness that shines when it matters the most. And they probably train at Planet Fitness.
But if they don’t, an unlimited guest pass for June is the perfect gift for Father’s Day.
During the NYC Marathon, Planet Fitness hands out free coffee and space blankets to the race spectators. After all, cheering is a workout.
Art Director: Dahlia Sevy
Copywriter: Brandon Cho